The web

We work on several areas regarding internet sites

• Suitability and ergonomics of the graphical interface
• Suitability of the content (organization, enhancer, place of the texts and images…)
• Use of the site like it is (window site, e-business, corporate…)

For that, we sum up ocular datas thanks to our eye tracking tools which allows bringing out the areas the more seeing and less seeing on a web site. From these collected datas, we generate heat map, visual patterns and ocular roads.
From this framework, we supply recommendations in terms of ergonomics and practice which are then used by the web designers, wed writers and developers.

Eye tracking video on Activis.net website