Pertech’s eye tracking technology for your merchandising surveys.

A wearable system for increasing mobility.

Thanks to its small weight, the eye tracking system is easy to carry. Indeed, it is simple to move in aisles of a shop, in front of products and study the eye direction of the consumers.

The non intrusivity of the system does not present any discomfort for the user which can then be totally immerse in the survey.

An easy calibration in 2D or 3D

The simple calibration procedure of the eye tracking system of Pertech enables to realize surveys in 2D and 3D prop. You can then study a 2D interface like a catalogue or leaflet but also a 3D interface such as shelves in a shop, with a moving user, free of its movements.

The results determine where the eye directions go so as to optimize the sorting, the stowage and the display of your products. Therefore, it optimizes your sales and by consequence your earnings!

Eye tracking video on a 3D packaging	Eye tracking video on a 3D packaging
Eye tracking video with the magazine CCI Mulhouse	Eye tracking video with the magazine Carrefour